Founders Story Film
Educational Story
Banner Edit for Web
Photography
MSX - Michael Strahan
Michael Strahan’s brand, MSX, sought a fresh visual narrative for its new suits and menswear line—crafted specifically for the digital space. At the client’s request, South Roy was brought on board in New York to capture a striking stills campaign, delivering meticulously retouched images that perfectly showcased the collection. To further elevate the creative direction, South Roy pitched a series of dynamic motion assets, delivering three distinct video edits designed to broaden MSX’s reach across web and social platforms:
Founders Story: The main campaign video that encapsulates the brand’s ethos.
Educational Video: A piece that highlights the unique selling point—customizing each suit specifically to the individual.
Banner Edit: A best-hits cut-down of the content, optimized for the website.
South Roy handled all aspects of the project—from capturing and retouching the stills to producing and editing the videos—creating a comprehensive campaign that authentically tells MSX’s brand story.